Our Policies

How we work with you.

Changes | Creative Control | Payment | Refunds | Communication | Air Time | Earnings Disclaimer

Things to Know

directorIf you're anxious to take the reins on your television production, you're probably also inclined to perform your own brain surgery. You're also probably not going to like it very much that we won't let you look through the camera lens or put make-up on an actress.

Every video we produce is handcrafted to be unique and special - carefully crafted for its psychological, sociological, and emotional impact on your potential customer. When it comes to creating your video message, we TAKE CHARGE of the creative process. This kind of "let us handle everything" approach just plain isn't for everybody.

We really don't believe in tinkering with "The IDEA" once it's done.

We tell everyone this up front, but we still hear from some folks who want to play director after the fact, and make... "changes".  Of course, we might start barking when we hear this, so be forewarned!

If co-creation of the spot is what you need, you may want to check out other video production companies, and find one that will let you get in the middle of things, and hose up the ad, but good. Just kidding; we know you mean well... Still up for it? Read on.

Changes Policy

We are compelled to give you the following official-looking notice:


You'll confer with us before production to spell out your needs and desires for the message.During production, we may ask questions and exchange information with you along the way. When the production is completed, you receive a Video Proof (a watermarked preview video copy for your eyes only) - so you can check it out.

DRAFTS: We do not send drafts or intermediate material, because the look and feel of unfinished work leads to miscommunication, cost overruns, and a prolonged production process.

Naturally, if we didn't set some sort of limit on changes, we'd never get your message on the air, and none of us would be happy.  

So, changes fall into two categories: FREE, that is, what we're prepared to do to the ad at no extra charge, and A LA CARTE, which is a pay-per-change service.

FREE: As part of our streamlined and affordable service, we include ONE ROUND of the following simple changes prior to airing:

  • One (1) round of simple on-screen corrections, only where needed:
    1. Telephone number IN TEXT
    2. Web address IN TEXT
    3. Physical street address, company name, logo IN TEXT
    4. Typos and bloopers (example: misspelled word, incorrect offer, etc.) IN TEXT
    5. Simple visual element changes, as determined by the editor
    7. Change audio volume on music or voiceover (no script changes) 

We are (somewhat) happy to accomodate more extensive changes. HONESTLY, WE'D RATHER GO WITH OUR ORIGINAL IDEA THAN TAKE YOUR MONEY TO CHANGE THE SPOT. After all, it's a precisely engineered communication, and everything's there for a purpose.

A LA CARTE: Work beyond the scope of FREE changes (outlined above) is priced "a la carte". With luck, you won't even need to worry about any a la carte costs. But if it happens, you pay as you go, depending on how hard it is to make your change. The director and editor have sole discretion on pricing and execution of such changes, but we try our best to keep costs in check. Here are examples of A La Carte changes you might request (not a comprehensive list):

  • A La Carte changes start at $599 per change:
    1. Changes to voiceover narration in audio such as adding and removing spoken words, changing spoken contact information, change company name, or slogan. Due to the cost of changing spoken dialogue (re-hiring voice actor, performance, and editing), we recommend against spoken phone numbers, web addresses, prices in some cases, to avoid issues down the road.
    2. A second version of the same spot, but with different contact information, price, offer, etc.
    3. Stylistic changes to the "look and feel" of the commercial, but retaining the majority of the current visual, graphical, or special effects elements: starting at $599.
    4. "Refresh" of your existing Cheap TV Spot to keep it interesting: starting at $599.
    5. Addition or change of special effects. Fee per effect.
    6. Replacement of music score (not recommended; often involves re-editing of the video portion of the spot to match the timing of the music).
    7. Stylistic changes to "look and feel" that result in substantially re-building the ad. Cost equivalent to creating a NEW commercial, that is, starting at $999 (depending on the original production option chosen.)

And, there are some things we simply won't do. We can go only so far before the changes add up to a whole new commercial.

That said, you've seen your Video Proof, and you really don't see any typos or bloopers, but...your ferret-walking business has transformed into a telephone cleaning service, and you really, truly need to change the commercial.  A La Carte lets you make those after-the-last-minute, tactical changes at minimal cost.

If it's not a typo or blooper, more like a "fix" but not quite a "do-over," A La Carte may be for you.

Creative Control Policy

WE'RE A "LET US HANDLE EVERYTHING" KIND OF COMPANY. You, the advertiser, lets the Cheap TV Spots® team get to work.  When we do your Cheap TV Spot, we listen to you first -- get a feel for what you need to say.  From there we take over the look and feel of the production, using our best Hollywood-bred judgement on what presents your message best.

HANDS ON: Also known as hand-holding, we do offer Production Options that allow more interactivity with the Cheap TV Spots Team, starting at the "Classic" level. These more interactive productions enable you to review the concept we've developed for you, and have pre-production input.

Honestly, most agencies offer hand-holding to make a client feel secure, but in reality, these services simply cost you more money, and create endless debate among you and your partners, bogging down your business as well as the TV production. Usually, when that agency's client sees all the bits and pieces in a rough state, the client despairs about just how it's all going to turn out, and worries that the ad could be a piece of crap. Ultimately, with all the added client input, you most often get a commercial that's crap - one that suffers from "too many cooks." The core idea is destroyed, as fear and compromise take hold. Yipes!

On the other hand, we've found that when clients don't see the bits and pieces beforehand, they are often pleasantly surprised at how good their finished Cheap TV Spot looks. Besides, we do confer with you beforehand, and ask questions along the way, so you get to pour out your inspiration to our producers, who will incorporate your ideas and needed messages in the best possible way.

Regardless of the Production Option you choose, the Cheap TV Spots Team takes control every step of the way. Under no circumstances do we allow clients to sit in on editing sessions, and we never send out "rough cuts" or semi-finished versions of any production to soothe your savage curiosity. It just wouldn't be right...

THAT SAID... we do offer hands-on services (approval points), for clients who have contractual or legal needs in how their product or service is presented.

  • Hands-On features (The Classic™ and above) include:
    1. Script Concept Approval. If you really want to know in advance whether the Cheap TV Spots Team "gets it" about your product or service, and you want a formal description of how we plan to tackle your project, please order the Classic level or above.
    2. Script approval. If you are part of a corporation, or license materials, trademarks, etc. from a third party, you may be required to offer the script to this third party for approval. Trust us, you'll know if you need it. You should order the Classic Plus, Ultra-Spot or Cinematic level. Please note that, due to the highly flexible nature of TV production, a script may have to be altered slightly even after approval has been granted.
    3. Storyboards. For clients who really want the full-on, hand-holding process, we offer a package that also includes storyboards (professionally drawn illustrations) of the main shots in your commercial. Due to the time and labor required for these drawings, we offer this type of service only through our Ultra-Spot and Cinematic levels.

Copyrights and Rights of Use

The production may be made up of video, audio, graphics, and logos you supply to us, combined with video, audio, performances, graphics, and written material supplied by us. You, the advertiser, retain all rights to any video, audio, images, graphics, or logos that you provided to our team for inclusion in the production. We encourage you, the advertiser, to retain safety copies of any images, graphics, logos, and videos that you provide for use in the video production.

We warrant that any images, video, generated text, graphics, or audio (including music and voice performances) supplied by us for use in the production are properly licensed from their copyright holders; therefore we grant the limited sublicense to them (specifically for display in the finished video production), and for this reason you or your associates do NOT have the right to disassemble the ad or reutilize any video, audio, video effects, or images outside of the explicitly stated uses, except for any original material that was supplied by you, the advertiser.

Payment Terms

We accept Cashier's Check, Certified Bank Check, Bank Wire, business check, or personal check. Please make checks payable to Academy Leader, Inc.

All work is prepaid. Payment in full is required prior to commencement of work. All invoices are due upon receipt. We provide a time-intensive custom service and there are no refunds after purchase, as outlined in our Refunds Policy.

• Returned Checks, Stop-Payment, Non-Sufficient Funds

In accordance with Florida Dishonored Check Law, Academy Leader, Inc. is authorized to assess a collection fee for each check/draft item returned, in the amount of the service fee incurred by us at our business bank, or 5-percent of the face amount of the instrument, whichever is greater. The maker of the dishonored payment may satisfy the amount owed via Money Order or Cashier's Check (or equivalent) only, and payment must include any returned check fees that have been incurred by us, within 30 days of the date that the payer's check was returned by our business bank unpaid.

Refund Policy

We do not commence work on any video production project until the agreed upon payment is received from you.

Creating a television commercial message is a time-intensive, custom service. For this reason, we do not offer refunds after purchase, which you are responsible for understanding at the time of payment for our services.

Once work has started, there are no refunds. When payment is received, work on your production commences.

Cancellations - If, after purchase of our services, you desire to cancel, please note our refund policy. Under certain circumstances we can postpone your production work for a limited time.

Why? Two words: time and resources. Labor, materials. Lots of time (work hours) and resources (equipment & supplies) are expended to create even the most simple video production. Like you, our team members, contractors, and vendors expect to be paid for what they do, and pronto. One way we are able to do the magic we do is that we pay our bills promptly and fairly.

Things would be different if getting a TV commercial produced was like ordering a plate of spaghetti at your local eatery. If you sent us your spaghetti back, we'd be fine with a refund -- heck, we'd kick in a free drink next time you visit, just for your trouble. A plate of food is pretty cheap.

TV production, on the other hand, is what people in the Industry call "a giant pain in the *** ". Even with our Super Secret Streamlined System, we jump through some hoops. Remember, we operate on a "bare bones" budget -- which is pretty tough for dogs.  Once your ad is made, it's made.

Still, it's not a bad deal, when you consider that your entire production costs less than what you'd shell out just for the retainer at those retail-priced agencies.


Our video productions come with the following warranties.

  • Our Freshness Guarantee: Your business is unique. Your video production should be unique. Every production is made individually, from custom elements. We do not use ad "templates" or "boilerplates."
  • All productions will not infringe on the copyrights of any third party (with the exception of any rights issues concerning images, video, and audio you supply to us for use in your production).
  • All finished videos will be delivered in Broadcast Standard ready-to-air format.
  • All files will be of high technical quality and suitable for upload to video hosting channels.
  • We offer a generous, 7-year Air-It-Yourself license that allows you to air the video production on any outlet or platform you desire.
  • You, the advertiser, will have the exclusive right to broadcast or stream the video, free of any ongoing licensing fees to our production company.

Communication Policy

Cheap TV Spots® communicates with its clients primarily via e-mail.

You must have a reliable e-mail address to work with Cheap TV Spots.

Cheap TV Spots® strives to provide prompt and courteous communications with all of our clients, and in return, we expect the same courtesy from our clients. We reserve the right to refuse service to any individual or company, within the guidelines of state and federal law.

Air Time Policy

Note: Air time is a commodity. The rates provided for a particular network or program do not guarantee that the quoted air time will be available for that price in the future. Estimates do not necessarily reflect the future price or guarantee the availability of future air time. The networks decide what will air and at what price when the completed TV commercial is submitted and approved.

HOW WE WORK - All air time is pre-paid. We listen to you: who you need to reach, where you need to be seen, and how much you can afford. Then we find the best buy based on factors such as demographics and optimal per-airing rates for networks in the desired location. Then we place your air time order, and make all the arrangements. As always, when you get a high-quality commercial made with Cheap TV Spots®, our air time assistance is included. Just set your airing budget, and let's go!

NO LONG-TERM CONTRACTS - Unlike the networks and most other agencies, we won't lock you into a long-term monthly billing cycle of air time. We let you pay as you go, because this allows you, the entrepreneur, to be light on your feet, and respond quickly to your marketplace. No agonizing credit check, no long wait to find out if you qualify.

AIR TIME RESEARCH FOR NON-CLIENTS - Research is a time-intensive endeavor. We offer our research services to non-clients who are creating a marketing budget or business plan. Our Air Time Research service starts at only $99 per network, daypart or show.

Client-submitted TV Commercials - Have a completed production ready for airing? All television commercials must pass network "clearance" - a subjective content and technical review by the network or TV station. If you have an existing ad (not produced by our team) that you want to air, you will require our Evaluation service. For just $99, we'll have our editors and producers check out your production and let you know if your production is truly ready for broadcast - and we can help you get it in shape for broadcast, if it is lacking in some way (it happens more often than you might think).

Earnings Disclaimer

You recognize that any business endeavor has inherent risk for loss of capital. Any examples or suggestions regarding media campaigns on the Site are not intended to represent or guarantee that everyone will achieve the same results, and You understand there is no guarantee you will duplicate the results provided in any examples on the Site. Individual success will be determined by a combination of circumstances, including the advertiser's desire, dedication, background, effort, and motivation to work and succeed in business, as well as the current and future market potential for a product or service.